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Podcast: Wantrepreneur to Entrepreneur | Start and Grow Your Own Business
Episode: 610: ALL your brand's touch points and how it can serve YOU and your customers w/ Liz Lilly
Description: In today's episode of The Wantrepreneur to Entrepreneur Podcast we dive into the importance of branding and how it doesn't have to be a complicated process. Our guest, the enthusiastic and brilliant Liz Lilly (founder of Lilly View), shares her experience in distilling a brand's purpose and direction into a few key phrases, leading to consistency in messaging across all touchpoints. We discuss the importance of repetition, networking, and the iterative process of branding. Liz emphasizes the need to focus on the customer perspective and actively seeking feedback. We also discuss how to bring customer-centric approaches to the online...