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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Maximizing events data with JR Sherman, CEO of RainFocus
Description: Today we’re going to talk about how to create the most business and customer value by maximizing your usage of event data.To help me discuss this topic, I’d like to welcome JR Sherman, CEO at RainFocus.RESOURCESRainfocus website: https://www.rainfocus.comThe Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcastSign up for The Agile Brand newsletter here: https://www.gregkihlstrom.comGet the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/For consulting on mark...