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Podcast: Radical Clarity
Episode: The ROI of Publicity: Why Entrepreneurs Need to Invest in Media
Description: On this episode of Radical Clarity with Yetunde Shorters, the topic of discussion is publicity and what entrepreneurs need to know before pitching themselves to top media outlets.Hosts Yetunde Shorters and Dorcey Kuti, who both have extensive PR experience and are working on a book together, explore how publicity can be more fruitful and impactful than advertisement, and why it's important for entrepreneurs to assess where they are in their career before deciding if they need a publicist. They also talk about how the pandemic has affected traditional media outlets such as Vogue, Essence and...