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Podcast: Understanding Users: The UX Podcast
Episode: 42. How do we avoid the trap of creating endlessly homogeneous digital products?: Ian Pocock @ Transform
Description: Ian Pocock is MD of Research & Service Design at Transform.
In this wide-ranging discussion, Ian shares his views on how product teams should always maintain a diverse outlook to avoid falling into the trap of (re)creating homogenous products; we chat about the importance of maintaining an endlessly user-centred mindset; and he shares his experiences of using Lego within workshops as a way to powerfully unlock organisational hierarchies and democratise the design process.Â
Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees in the future. ...