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Podcast: The Revenue-Driven CMO
Episode: Intelligent Inclusive Marketing - Sarah Reynolds - The Revenue-Driven CMO - Episode # 105
Description: Today’s guest is an award-winning B2B SaaS Marketing Leader and an outspoken advocate for diversity, equity, and inclusion. Sarah Reynolds is the Chief Marketing Officer at HiBob. Sarah discussed the benefits of incorporating inclusivity into your marketing and how to frame it when talking with key internal stakeholders. They also share tips for using inclusive language in marketing and how small considerations can make a big impact.  Takeaways: Inclusive marketing is an important part of widening your company’s audience. Use inclusive language and maximize accessibility to make your brand more appeal...