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Podcast: The Digital Deep Dive With Aaron Conant
Episode: Understanding a Digital First Creative Strategy
Description: Zach Riegle is the VP of Sales and Marketing at Blue Wheel Media, an omnichannel digital commerce agency delivering end-to-end D2C, retail, and marketplace solutions. He has held various roles at Blue Wheel, including Director of Digital Strategy and Director of Business Development. With experience in SEO, content, marketing automation, Amazon, social media, and digital strategy, Zach develops online strategies focused on eCommerce and lead generation. In this episode… In the digital marketing landscape, traditional creative strategies involve generating a comprehensive brand video for multiple social platforms. But this lacks consideration for audience segmentation and...