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Podcast: The Storylux Podcast with Simon Chappuzeau
Episode: [SCRIPTED WITH AI, S2] Writing Buyer Personas: Getting High-Quality Profiles in Less Time using ChatGPT - with John-Scott Dixon
Description: AI tools are a dime and a dozen. What really matters is solving problems that were impossible to solve before AI came along.
In this episode we learn how writing buyer personas can happen in half the time and half the cost - thanks to the use of ChatGPT.
Our guest, John-Scott Dixon, shows the individual steps that he has developed to write buyer personas even without talking to actual clients or doing personality type tests.
With this process, John-Scott manages to start the development work a new website project in under a...