Want to create an interactive transcript for this episode?
Podcast: Help my DTC grow
Episode: EP 47. Can we Trust AI Analytics? Unveiling Model Validation and Budget Optimization for Ecommerce Success - Jeff Greenfield from Provalytics
Description: Can we Trust AI Analytics? Unveiling Model Validation and Budget Optimization for Ecommerce Success
Jeff Greenfield is an experienced entrepreneur who co-founded Provalytics, a company that builds attribution and planning solutions for a cookieless world. He also co-founded C3 Metrics, a leading MTA platform with prestigious clients like JP Morgan and Nestle, and founded 1st Approach, a branded entertainment agency that served major clients such as GlaxoSmithKline and Sony BMG.
You will get the answers to the following questions:
Can you rely on artificial intelligence to deliver accurate insights, or should you approach it...