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Podcast: Contractor Growth Network
Episode: #403 Identifying The Needs Of Your Clients (feat. Ian Miclean - Contractor Growth Network)
Description: Pain points are the problems, big or small, that your customers face during their buyer's journey. These problems may prevent them from choosing your services or lead them to consider your competitors. Our discussion will focus on understanding the basics of customer pain points, the different categories, and how to identify them effectively. We delve into monetary concerns, one of the common pain points in contracting services. We discuss how to help your customers overcome budget constraints and misconceptions about pricing through smart content marketing. We further tackle support issues that can push potential clients towards competitors...