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Podcast: Where Pop Culture Meets PR
Episode: The Rest Is...PR & Sales (With Helen Kensett)
Description: This week, Jacki and Lyle are joined by the wonderful sales extraordinaire - Helen Kensett. Helen is the co-founder and Creative Director of CogniClick - a sales activation agency which partners with growth obsessed technology firms to deliver sales campaigns, content and sales enablement activity. She is also the author of Sales Mind: 48 Tools To Help You Sell, and has previously worked for the likes of Engine Group, Haymarket Media Group and The Convince Consultancy. In a wide-ranging and intriguing episode, Helen discusses her career so far, and dispels a few myths about the wild world of sales! She...