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Podcast: Unofficial Partner Podcast
Episode: UP322 Vice, Buzzfeed and the TikTok-ifaction of Everything
Description: Likes, Followers, Shares, Video Views: these are the currency of digital publishing. But as Matt Locke argues in today's conversation, change is coming.The importance of the Like as a metric of audience engagement is quickly diminishing. As the dominant social platforms are converging to become video-led TikTok clones, engagement metrics have shifted from clicks to viewing. From TikTok to Netflix, the most important numbers now are not the big ones, but the long ones - it's all about how long something keeps your attention, not if it inspires you to click a button.What...