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Podcast: The Thoughtful Entrepreneur
Episode: 1585 - How Content Has Changed with Goodman Lantern's Raj Goodman Anand
Description: In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Founder & CEO of Goodman Lantern, Raj Goodman Anand.Content marketing has been around for decades, but with the advent of AI, there have been significant changes in the industry. Raj Goodman Anand, the founder and CEO of Goodman Lantern, a content marketing company, shares his insights on content marketing trends and strategies. According to Raj, understanding the target market and where they hang out is crucial in creating an effective content marketing strategy. He also suggests having a marketing mix and...