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Podcast: Startup To Scale
Episode: 123. Liquid To Lips - Building a Beverage Brand with Ruby Hibiscus
Description: Building a beverage brand is one of the toughest categories in CPG. The order MOQs are high, competition is fierce, and the heavy product makes DTC challenging. So how do you succeed? I invited Noah Wunsch, founder of Ruby Sparkling Hibiscus to share how he approaches building the brand, which involves an extensive field marketing plan executing 15-30 demos across the country each week. These in person events are an integral part of the brand’s research, development, and evolution.Listen in to learn Noah’s formula to building a great ground game and getting liquid to lips...