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Podcast: New Books in Economic and Business History
Episode: The Singer Sewing Machine in Spain and Mexico: Multinational Business, Gender, and Technologies
Description: Historian Paula de la Cruz-Fernandez talks about her book, Gendered Capitalism: Sewing Machines and Multinational Business in Spain and Mexico, 1850-1940 (Routledge, 2021), with Peoples & Things host, Lee Vinsel. Gendered Capitalism tells the fascinating tale of how the Singer corporation operated in Spain and Mexico. Along the way, Cruz-Fernandez finds that selling sewing machines was not a top-down process by which an American corporation forced its products on unwilling consumers, but a complex development that involved collective entrepreneurship and most importantly the dreams, ideals, and efforts of women who worked with sewing machines in the home. The book raises larger ques...