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Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Episode: RetailCraft 31 - ”Glass-box brands” - Provenance.org and Kingfisher PLC
Description: Provenance provides a framework for retailers and brands to assess, monitor and communicate their sustainability, and this has progressed from a technology play (developing data and blockchain services) into "sustainability marketing technology". We go behind the scenes with Jessi Baker, the founder and CEO, and along the way discuss the challenges of implementation, how brands are adapting to and embracing transparency, and the direction of travel in making sustainably supply chains easy and relevant for the consumer. Jessi mentioned the phrase "glass-box brands", succinctly describing the radical transparency and scrutiny under which modern businesses now operate.
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