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Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Episode: RetailCraft 07 - "Love, comma" - in conversation with Sienne Veit of John Lewis and Alexandre Meerson of Meerson.
Description: Sienne Veit, (Director, Digital at John Lewis) and Alexandre Meerson (founder of the eponymous Meerson brand) join us the studio to chat over a range of topics - although we keep coming back to love!
Sienne's role covers a very wide brief and is central to John Lewis' drives to be a multichannel, digitially-enabled, customer-centred business. We learn about the role, and the John Lewis approach to innovation, plus the role of digital in the UK's favourite retailer.
Alexandre then takes us on a creative and commercial journey - a rare and privileged insight into t...