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Podcast: RetailCraft - digital retail, ecommerce and brands - Retail Podcast
Episode: RetailCraft 05 - 'all cake, no ache' - with Sweaty Betty, Orlebar Brown and the RXAU Australia Top250
Description: In our 5th episode's discussion with the people behind multichannel retail we catch up with Annabel Thorburn, VP of eCommerce at Sweaty Betty, and Jamie de Cesare, Digital Director at Orlebar Brown.
Sweaty Betty is a characterful 'athleisure' brand that originated in the UK and now has stores internationally. Known for a direct, fun tone and stores that host yoga events and are very friendly, we ask Annabel about her role, the idea of a 'digital flagship' and how digital and stores can work together. Orlebar Brown is a British startup success that has moved from a...