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Podcast: The Fitness Business Podcast
Episode: Generations in the Gym: Baby Boomers with Dr. Sarah Marion
Description: As we wrap up our Generations in the Gym series, Dr. Sarah Marion is here for our final segment on the Baby Boomers. Dr. Marion shares some insights on what baby boomers are looking for in a fitness program, and how to best reach them. Learn tips for attracting boomers into fitness facilities that will help make the gym more appealing and accessible to seniors. This episode will give you the information needed to ensure your marketing and programming is attractive for the members of this generation. What You'll Learn: 3 Tips for Attracting Boomers Into Fitness Fa...