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Podcast: The Fitness Business Podcast
Episode: How to Use Authority Marketing to Make Competition Irrelevant.
Description: Adam Witty is the Founder and Chief Executive Officer of Advantage and Forbes Books. Adam has authored and co-authored several books including Lead The Field: How To Become An Authority And Dominate Your Competition, 21 Ways to Build Your Business with a Book and the book we are speaking about today, Authority Marketing: How To Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant.