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Podcast: The Fitness Business Podcast
Episode: Chris Stevenson Keep Your Members Longer With High Net Promoter Scores
Description: In 2003 Chris Stevenson opened Stevenson Fitness, a 2,000 square foot gym that specialized in of private training. In 2010, Stevenson Fitness morphed into a true phenomenon, boasting a sterling reputation and the prominence of a 7,500 square foot, full-service health club. Currently, Stevenson Fitness helps more than 2,000 achieve their fitness goals. Membership retention rates are consistently more than 70%, and more than 40% of the business revenue is generated from ancillary services. In addition, member participation in group exercise classes and small group training continues to flourish. Stevenson Fitness thrives because of customer service. The well-trained staff, immaculate facility, and top-notch equipment...