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Podcast: The Social Complex
Episode: Ep 45 - The Customer Experience in Performance Marketing with Katie Almas
Description: Performance marketing is a career that did not exist 10 years ago, but today it is one of the most sought-after positions in digital marketing. Why? Because it is a converter of sales. And today we are going to be talking about what the landscape of performance marketing looks like as well as how performance marketing really fits into bigger-picture brand initiatives, including how organizations are utilizing performance marketing data to help drive smarter decision-making when it comes to their brand creative. And there is no one better to join me for this conversation than Katie Almas. Katie's j...