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Podcast: Read & Repeat
Episode: EP45 The Irvine Company
Description: "The Irvine Ranch", by Martin A. Brower, shares the remarkable rise of the Irvine Company from a citrus crop ranch to a local real estate behemoth. The Irvine Company is the closest thing to a monopoly I've found in the largely commoditized world of real estate, where they began by owning 100,000 acres of prime land in the Southern California beach region and have since developed that into a residential, office, and shopping master-planned community. We discuss their playbook for gaining local market dominance, from partnering with merchant builders in the early days to constructing their own diversified portfolio over...