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Podcast: The Art of Franchise Marketing
Episode: Verlo Mattress on Revolutionizing the Mattress Industry through Customization and Storytelling
Description: On this episode of The Art of Franchise Marketing, our host Madeleine Zook is joined by the VP of Marketing at Verlo Mattress, Ira Klusendorf, to discuss the company's differentiators and the importance of education and storytelling in their marketing strategy. Ira shares his background as a journalist, Emmy award winner, and transition to marketing and franchising. Verlo Mattress is a company of trusted sleep comfort experts who are passionate about helping people to achieve a better day awake through a more comfortable night’s sleep. Verlo manufactures adjustable mattresses that address specific sleep comfort needs. The com...