Want to create an interactive transcript for this episode?
Podcast: Sales Game Changers | Tips from Successful Sales Leaders
Episode: How SAP and Royal Caribbean Transformed Sales Practices with Dr. Philip Squire
Description: This is episode 617. Read the complete transcript on the Sales Game Changers Podcast website. Purchase Fred Diamond's new best-sellers Love, Hope, Lyme: What Family Members, Partners, and Friends Who Love a Chronic Lyme Survivor Need to Know and Insights for Sales Game Changers now! Dr. Philip Squire is the author of Selling Transformed. PHILIP'S TIP: "I realized after a couple of years of looking at the data that actually customers weren't so much interested in competence, and skills, and sales methodology, and process, but they were really interested in the core value...