Want to create an interactive transcript for this episode?
Podcast: The Glossy Podcast
Episode: Founder Amahlia Stevens on selling Vitamin A Swimwear: ‘We’ve always been self-funded and under-resourced’
Description: When designer Amahlia Stevens launched Vitamin A Swimwear in 2000, she was ahead of the curve. Along with championing body positivity by introducing the concept of bikini separates that can be mixed and matched, she prioritized sustainable, local production after getting a crash course on Patagonia's processes through her work with the brand.Today, California-based Vitamin A sells 50% direct to consumer and 50% through its 200 wholesale channels, which include Holt Renfrew and Revolve. Announced on Wednesday, Vitamin A was just acquired by Swim USA, a family-owned company that also counts Miraclesuit and Amoressa in its portfolio — its lice...