Want to create an interactive transcript for this episode?
Podcast: Titans of the Trades | Straight-Talk for Scaling Your Construction Business
Episode: Close More Sales with ICE With Chris Fresh
Description: Chris Fresh, founder and CEO at The Plumbing Sales Coach. Chris shares his unique ICE model: Identify, Connect, and Engage, which encourages a customer-centric mindset over a product-focused one. He introduces the concept of value stacking, presenting customers with three options ranging from good to better to best, emphasizing that the reason a customer chooses you is often more critical than the product itself. Support Titans of the Trades:If you found this episode insightful, please subscribe, share, and leave a review for Titans of the Trades. Your support goes a long way...