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Podcast: Beyond the Image Podcast
Episode: Crafting Short Form Content that Goes Viral with Hilary Billings
Description: I've talked a lot on this show about the importance of attention. I've described attention as the most important asset that our audience can impart upon us because without attention, there is no hope to ever engage our audience to take a next step with us. Â My guest today is Hilary Billings and she is no stranger when it comes to building and leveraging attention. Â "People are making a decision in 2.5 seconds whether or not they are going to scroll or they're going to keep watching a video."