Want to create an interactive transcript for this episode?
Podcast: A Deeper Dive
Episode: What the MrBeast controversy says about virtual brands
Description: What’s going on with MrBeast Burger?
In this week’s episode of the Restaurant Business podcast “A Deeper Dive,” Senior Technology Editor Joe Guszkowski joins me to discuss virtual brands and, in particular, MrBeast Burger.
If you haven’t heard, the YouTube star MrBeast has said publicly that he has pulled his support from his virtual brand, MrBeast Burger. He has since pulled the tweets in which he has said this, but the comments generated a LOT of attention.
MrBeast Burger is the most successful of a generation of virtual brands. I talk with...