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Podcast: Almond Journey
Episode: Marketing Bulletin, June 2023: Almonds Take Over Mexico, Health Ads and Climate Change Partnership
Description: June's Marketing Bulletin from the Almond Board of California. Almonds Take Over Mexico CityDuring the first two months of 2023 and around National Almond Day efforts, California almonds took to the streets of Mexico by driving two mobile billboard trucks, covered with almond advertising creative, to top locations in Mexico City. The billboard trucks visited nine shopping malls, 20 supermarkets and 15 gyms. And at each stop, ABC hosted interactive events like snack workshops, giveaways, and yoga and meditation classes.ABC partnered with popular influencers for the special events – which included podcast host Romina Sacre, Lif...