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Podcast: TheInquisitor Podcast with Marcus Cauchi
Episode: Peter Wheeler: Rebuilding Trust: How Businesses Can Win Back Customers’ Faith
Description: J. Peter Wheeler is a fresh voice who needs to be heard. Listen and learn "why?"
In the realm of go-to-market operations, confusion and disagreement run rampant. Different teams have their own goals and metrics, causing inefficiency and distrust. Sales teams, driven by short-term objectives and quotas, are pushed to behave poorly. This damages relationships with both customers and employees. To regain trust, businesses must listen to their customers and align their objectives with what the customers truly need.
Recruiting, onboarding, and compensation often miss the mark. Instead of focusing on values, trustworthiness, and mindset, companies prioritise c...