Want to create an interactive transcript for this episode?
Podcast: The Digital Deep Dive With Aaron Conant
Episode: The Current State of Subscriptions, Retention, and LTV
Description: Chase Alderton is the Senior Partner and Field Marketing Manager at Recharge, which helps merchants launch and scale their subscription businesses by turning one-time buyers into loyal repeat customers. In his role, he works with the Recharge Agency Partner network. Chase has held multiple positions at Recharge, including Marketing Associate and Partner Marketing Manager. He also hosts the Hit Subscribe podcast, which shares stories of entrepreneurs scaling eCommerce businesses. In this episode… Customer lifetime value and retention remain top-of-mind as brands spend their advertising dollars generating website leads and conversions. Subscription programs are optimal for acq...