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Podcast: Can Marketing Save the Planet?
Episode: Episode 59: – Marketing - a people powered movement for change - Jackie Marshall, The Fairtrade Foundation
Description:
The challenge for the marketing team is, “needing to take what are serious and complex issues and convey them in a format that is easily understandable.”
Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss.
We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an organisation with market leading levels of audience recall, awareness and engagement. One of the most trusted and recognised ethical labels out there today across a multitude of products we see as we do our weekly...