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Podcast: The MM+M Podcast
Episode: How video is transforming patient engagement through storytelling and personal experience, a podcast presented by Digital Health Networks
Description: As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encourage them to thrive. Video is transforming the relationship with the patient, becoming more recognized and utilized by both major television networks and film distribution companies addressing healthcare issues. This panel will explore how the industry is evolving and...