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Podcast: The Revenue-Driven CMO
Episode: Celebrating Setting Boundaries - Courtney Austermehle - The Revenue-Driven CMO - Episode # 106
Description: Today’s guest has over a decade of experience leading marketing teams that drive double-digit growth throughout the world of SaaS. Courtney Austermehle is the Chief Marketing Officer of Constructor.io and Mentor with the Venture Lane Startup Hub. Courtney explains why your team’s wellness needs to be your top priority, why your marketing teams should implement “no Meeting Fridays”, and how to deal with the dark underbelly of paid search on branded keywords. Takeaways: While it takes time, build a safe environment that encourages open communication within your marketing team to foster a...