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Podcast: The Content Cocktail Hour
Episode: Podcasting is Your Next Demand Gen Secret Weapon with Fatima Zaidi of Quill & CoHost
Description:
If you’re considering starting a podcast at your company, this episode’s for you! Fatima Zaidi is a podcast expert and the Founder and CEO of Quill and CoHost. Quill is a full-service production agency helping Fortune 500 companies with podcast production and audience growth. CoHost is an all-in-one podcast hosting, marketing, and analytics tool; Fatima calls it “the google analytics of podcasting.” Still early in the hype cycle, now is a great time to start a podcast and use it as your secret demand gen weapon.1:10 Conversation begins3:55 Rise of podcasting5:50 Podcast fails7:00 Discover...