Want to create an interactive transcript for this episode?
Podcast: Marketing with Purpose
Episode: Branding for Startups with Guest Barbara Caniero
Description: What exactly is a brand anyway?
Most new organizations (or even existing ones) think it’s a logo. Maybe some stationary. A website perhaps?
But as it turns out those are just the trappings of a brand. The interpretation a graphic design puts on your brand. (Who knew, right?)
Your real brand is the personality of your business. And that’s something that Barbara Carneiro is excellent at helping people define.Â
I took over a PAGE of notes during our conversation because I couldn’t wait to put her advice into action.<...