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Podcast: T-Time with Tori Totlis
Episode: 53. Creating What Women Want with Joanne Cloak, Founder & CEO of Jofit
Description: I sit down with Joanne Cloak, CEO and founder of the golfwear brand JoFit. With her unique perspective as a former model, phys ed teacher, and lifelong athlete, Joanne takes us through her journey from grappling with ill-fitting clothes to starting her own brand that champions comfort, fit, and style. Â Joanne unveils the backstory of JoFit, recounting how she drove up and down the East and West Coast, trying to sell her brand to pro shops. She shares how she maneuvered through the challenges of scaling her business, managing cash flow, and pre-booking orders.