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Podcast: Education Marketing Leader with Chris Rapozo
Episode: The Benefits of Analytics in B2B Marketing - an interview with Jon Piehl
Description: On the latest episode of the Marketing Tales Show, I had the pleasure of speaking with Jon Piehl, an analytics expert, seasoned marketer, and complex problem solver at Proofpoint Marketing.Jon discovered his interest in digital marketing in the early 2000s during a computer course in high school that taught him how to build websites while the internet was still in its infancy."I started to see the potential of the internet in its ability to promote businesses," Jon recalls. "Not many businesses were doing that then, and I got really excited about what digital marketing would look like in...