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Podcast: Banking on Digital Growth
Episode: 312) The Paradox of Choice: Too Many Options Leads to Lower Conversions
Description: Sitting down for dinner at “The Cheesecake Factory” can be a daunting task, especially when the server brings the menus to the table.
With over 250 individual options that diners can choose from, these colossal menus could please every palate, but in reality, it often has the diner scratching their head on what they should order.
Today, we explore the Paradox of Choice — what happens when you overwhelm your financial consumer with options.
Money is one of today’s greatest stressors that we don’t talk about enough, and putting more stress on...