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Podcast: businessline's State of the Economy Podcast
Episode: Theme: Marketing | Transforming marketing through generative AI
Description: Generative AI has immense potential to transform businesses and marketing.Shiv Shivkumar, operating partner at Advent International, and Debjani Ghosh, the president of NASSCOM (National Association of Software and Services Companies) discuss the significance of generative AI and its limitless possibilities.Debjani Ghosh explains that generative AI is not new but rather an evolution of AI that has been continuously evolving since the 1950s. She highlights the recent advancements in access to quality data and computing power, enabling higher capabilities in content creation and language understanding.Indian companies and startups have been working in in...