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Podcast: The Glossy Podcast
Episode: Away CMO Carla Dunham: 'Digital is wonderfully optimized, but we still need contact'
Description: When Carla Dunham joined the luggage brand Away as its CMO in November 2022, the focus became expanding the DTC brand's marketing efforts through an on-the-pulse strategy. Leveraging Dunham’s marketing experience spanning Foxtrot, Equinox, Kate Spade and Amazon, Away is now tapping into new audiences. The focus for the brand's marketing has shifted to using TV strategies, testing AI-integrated marketing and expanding the U.S. retail footprint.An AI-powered pop-up in Venice, California on the weekend of June 24 promoted its new “Extraordinary Is Out There” campaign. Participants filled out questionnaires to create their ideal AI world a...