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Podcast: HBR On Strategy
Episode: Inside Amazon’s Growth Strategy
Description: Since Amazon started as an online retailer in 1994, it has expanded into streaming, cloud computing, content creation, and even groceries. But traditional business strategy tells us that the key to success is focus. So, why does Amazon work?
“I think in Amazon’s case, everything is very tightly connected. If you remove one part, the whole becomes less,” says Harvard Business School professor Sunil Gupta. “That’s the key question: are the pieces fitting together nicely, or they just happen to be another business because it’s profitable?”
Gupta has studied Amazon’s growth strategy and he tells Col...