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Podcast: The Penta Podcast Channel
Episode: A new defense against a crisis: Online Reputation Management
Description: On the latest episode of What's At Stake, Penta partner Bryan DeAngelis hosts Viv O'Connor-Jemmett, a partner in Penta's Dublin office. The pair discuss how news cycles are moving faster than ever—and how search engines and social media play a large role in disseminating information to stakeholders. Being prepared to control and manage a crisis online before it gets out of hand is essential for any organization.Enter Online Reputation Management (ORM).
Sharing insights learned from over 15 years of experience supporting brands' online reputations, Viv describes how ORM came to be and why it is critical in...