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Podcast: The True Sales Podcast: Selling with Honesty, Consistency & Confidence
Episode: If You Want a Response in Sales, You Must Provide a Stimulus
Description: What can a door handle teach us about sales? There is a glaring omission in the sales habits of many of us in sales and the way a door opens (or doesn't) gives us an unusual reminder of the importance of NOT omitting it. Join Paul Owen in this short solo episode to hear about the lesson of 'stimulus / response compatibility', whether that's opening or door or guiding a potential client through the buying process. If we fail to give people the right cues, we heighten the risk that...