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Podcast: The Neurodivergent Professor
Episode: KEW Episode 132: Growing Smaller
Description: I used to own a brewery. In our rural location and with our small customer pool, we struggled to be profitable. My partners and I disagreed about how to best approach profitability. One had an MBA and swore by the neo-capitalist, Econ 101 approach to maximizing revenues. Following this popular approach, we were unable to generate returns on the money we threw at advertising, marketing, and solicitation.Though I was the introverted partner, I eventually mustered the courage to try my own approach to breaking even. I guess I finally got sick of being on yet a...