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Podcast: Real Unicorns Don't Wear Pants
Episode: PR Magic: How to Build Trust, Land Features & Get Visible with Lydia Bagarozza
Description: Lydia started out spearheading music industry campaigns and is now a top-tier publicist for major brand names. She works with brands like Forbes, Insiders, Pop Sugar, and so many more. She helps service based entrepreneurs make a huge big impact on their industry through earned PR. In this episode, Lydia and Nicole talk about the best ways to create PR for your business, when you should start, and why you need it! Conscious PR is all about creating relationships with the brands you work with. Intentionally leveraging the press you have to showcase who you are and w...