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Podcast: Marketing Vanguard
Episode: From Fashion to Fine Wine w/ Jessica Kogan, Vintage Wine Estates
Description: Jessica Kogan, the Chief Growth and Experience Officer at Vintage Wine Estates, has embarked on a remarkable journey that transcends traditional boundaries. Starting her career in the fashion industry, Kogan discovered her passion for revitalizing brands, breathing new life into forgotten icons such as Dr. Scholl's exercise sandals and Elizabeth Arden.However, it was her serendipitous partnership with wine connoisseur Cameron Hughes that truly set her on an extraordinary path. Combining their respective expertise, Kogan and Hughes embarked on a pioneering venture, giving birth to the renowned Cameron Hughes Wine company.Listen to...