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Podcast: The Content Cocktail Hour
Episode: Creative Ways Marketing Can Support Sales Pipeline with Trinity Nguyen of UserGems
Description:
Do you want to kiss pipeline anxiety goodbye? Meet Trinity Nguyen, VP of Marketing at UserGems. UserGems is a software for revenue teams that monitors jobs changes of customers relevant to you. Trinity explains how to efficiently and creatively support your sales pipeline and narrow in on your ICP (ideal customer profile). What works in marketing today might not work tomorrow. 0:49 Conversation begins2:50 Pipeline anxiety4:00 Teams at UserGems5:32 Measuring pipeline efficiently9:50 ICP (Ideal Customer Profile)11:55 Account selection and building campaigns16:35 Product management and timelines19:50 Messaging22:08 Advice on aligning around p...