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Podcast: Leveraging Inspiration: The Inspired Patent Podcast
Episode: S13 E41 Apple's Struggle for the Trademark Live Photo Why the best defense is a good offense with Wayne Carroll
Description: S13 E41 Apple's Struggle for the Trademark Live Photo Why the best defense is a good offense Apple bet on a trademark and lost, but then went another round and won. Learn why the best defense in trademarks is a strong offense.
In 2015, Apple introduced a new feature called "Live Photos," which captured a 3-second video clip along with a photo. In January 2016, Apple filed a trademark application for "Live Photos." However, in April 2016, they received an office action from the USPTO stating that the trademark "HP LIVE PHOTO" filed by HP Hewlett-Packard blocked their registration. The...