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Podcast: Leveraging Inspiration: The Inspired Patent Podcast
Episode: S13 E43 The Escalator Trademark story How to lose a trademark with Wayne Carroll
Description: S13 E43 The Escalator Trademark story How to lose a trademark
“Escalator” was once a brand, but it is now a generic term. Learn how a company lost its trademark and how to prevent it from happening to your brand. Trademark genericide occurs when a brand name becomes so commonly used that it transforms into a generic term. The example of "Escalator" illustrates this phenomenon. Originally, it was a trademarked brand name for a moving staircase, exclusively associated with the Otis Elevator Company. However, over time, the term became so widely used that it lost its trademark stat...